TOM WATTSartist.designer.developer

Kresta Daly

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A design by the letter of the law

My role:

  • Art Direction
  • HTML
  • CSS
  • Wordpress

This site, designed for Sacramento defense lawyer Kresta Daly was a straightforward custom wordpress design using a child-themed adaptation of the speedy schema theme. The most challenging aspect of the design was getting the tone correct. It had to be serious, but also welcoming. To accomplish this, I used some of the less intimidating photography from her team's photo shoot and complimented it with a variety of stock courtroom interiors. I intentionally kept the shots of Kresta and her team in color, and desaturated all of the stock imagery on the decidedly more grave tertiary pages. I felt that this would elevate Kresta and her team and possibly give users a feeling that she was a great option to help them through a difficult situation.

Kresta Daly Website