TOM WATTSartist.designer.developer

UC Davis Homesite

back to work

A complete higher ed overhaul

My role:

  • Art Direction
  • SASS
  • HTML
  • Javascript
  • Pattern Lab

This project was the culmination of an enormous amount of research by our web team, including analytics, user-testing, persona development, demographic competitors, and drupal training that brought user-centered design to UC Davis. The results have been excellent including a 22% increase in sessions, 23% increase in users, 29% increase in page views, and a decrease of 13% in our bounce rate. More importantly we snapped a seven year decline in users and replaced it with consistent growth.

My role in the project was extensive including information architecture development, ux/interaction design, visual design, prototyping, content strategy, art direction, sass, and html.

UC Davis homesite UC Davis homesite student life page