TOM WATTSartist.designer.developer

Woodland Travel

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Jet-setting negative space

This logo was part of a series done for a travel franchise. The client was hoping for a custom-themed mark for each city. For the Woodland Travel branch I experimented with several tree-themed options and settled on a leaf shape coupled with a plane flying through the negative space. This was my favorite version of the mark, though it was rejected in favor of a more traditional tree-shaped logo.